"Empowering Communities Through Creativity"

Welcome to

The Dutch New Yorker

Welcome to The Dutch New Yorker, where we're all about empowering communities through creativity. Our founder, Jacob Siegel, uses hip hop and barbering as a tool for teaching humanity, and we're committed to inspiring youth around the world with our programs and initiatives. From working alongside Hip Hop Saves Lives organization to our own Barber Scholarship program, we believe in giving young people the tools they need to succeed and create positive change in their communities. With our Free Haircuts initiative, we go into underprivileged neighborhoods around the world to give free haircuts to kids while engaging them in conversation about the social issues they face. Join us in our mission to make the world a better place through the power of hip hop and creativity.

Subliminal Collective


"Unveiling Amsterdam's Techno Vibe: Subliminal Collective—made up of DJs, producers, artists, and creatives. Founded by Jacob Siegel, we've become a staple in the local Techno scene, hosting monthly events blending headliners with new talents. Our sound transitions from Dark Hypnotic Grooves to a Funky Hard Groove. Our core team of 9 DJs and 6 members handles booking, awareness, and event organization. What sets us apart? We create not just events but inclusive atmospheres for the Techno community. Join us in the pulse of Techno, where diversity thrives. Subliminal: Where Beats Unite."

Welcome to the Youth Empowerment Hub

Embark on a transformative journey with Jacob Siegel (The Dutch New Yorker), a seasoned professional with eight years of experience in empowering youth through the universal language of music. Having conducted successful workshops globally, Jacob is now bringing his passion to the Netherlands, with a vision to inspire and nurture the creative spirit of Dutch youth. Sign your school or organisation up today for one of our workshops. This Youth Empowerment Hub, mission is to create a positive impact on the lives of young individuals by providing a safe and creative space for self-expression. We believe in the power of music to inspire, heal, and connect communities.

Private Haircut Bookings:

Experience the unique artistry of The Dutch New Yorker firsthand with a private haircut session. If you're seeking a personalized and exceptional grooming experience, look no further. When The Dutch New Yorker is in your city, you have the exclusive opportunity to book a private haircut appointment. With his expertise as a skilled hairstylist, you'll receive not only a top-notch haircut but also a memorable experience infused with creativity and passion. Treat yourself to a one-of-a-kind haircut and be a part of The Dutch New Yorker's artistic journey. Contact us today to secure your private haircut booking and be prepared to be amazed by the artistry and talent of The Dutch New Yorker.

Here is how it all started!

I am The President of Hip Hop Saves Lives Europe. We teach Hip Hop through humanity throughout school districts around the world. Doing productive workshops with the youth to help empower them and build their self esteem. I am the founder of The Dutch New Yorker Barber Scholarship program in Uganda, Africa. Which funds young adults to learn the trade of barbering and helps with job placement. Since the beginning of my career as a professional barber, I had the opportunity to give free haircuts to refugees, struggling youth, homeless people, and the less fortunate. I have always saw music & barbering as a powerful way to change my life and those around me.

I am now travelling the world to a city near you teaching hip hop through humanity workshops in collaboration with Hip Hop Saves Lives & empowering youth and their self esteem through The Dutch New Yorker Free Haircuts. This means a lot to me, to make a safe creative space for everyone.

For any Hip Hop Saves Lives workshop inquires or facilities for The Dutch New Yorker Free Haircuts Segment please contact below.

Branding, Marketing, and Event Solutions

Jacob Siegel, known as The Dutch New Yorker, is a multi-talented individual with expertise in branding, marketing, and event organization. With his extensive background in the music industry, and a keen eye for creative storytelling, Jacob has successfully collaborated with various clients to develop powerful branding strategies and execute impactful marketing campaigns. From established brands to emerging startups, Jacob's unique approach combines cultural insights, artistic flair, and a deep understanding of audience engagement.

Additionally, as an experienced event organizer, Jacob has orchestrated and managed successful events that leave a lasting impression. From Subliminal Worldwide’s LGBTQ safe space event named “Stroopwafel”. Organising hip hop workshops to community outreach programs, his expertise in event planning ensures seamless execution and a memorable experience for participants.

Whether you're seeking to strengthen your brand identity, develop effective marketing strategies, or organize a remarkable event, Jacob offers his comprehensive range of services to bring your vision to life. By collaborating with Jacob, you'll gain access to his wealth of knowledge, creative expertise, and a strong network of industry connections.

Contact us today to discuss how Jacob can help elevate your brand, amplify your marketing efforts, or create an unforgettable event that resonates with your audience. Let's embark on this journey together and make a lasting impact in the world of branding, marketing, and events.

Kijani Ajabu - Sustainable Fashion Brand

Kijani Ajabu is a powerful fusion of African vibrance and sustainable fashion. Led by Nyani, granddaughter of Desmond Tutu, we empower women of color and uplift communities across the African diaspora.

With a commitment to economic empowerment and dignity restoration, our brand redefines fashion's impact. Guided by renowned strategist Jacob Siegel or The Dutch New Yorker, we create a cohesive identity, celebrating African culture and history.

Our garments are a testament to conscious fashion. Locally sourced fabrics, zero-waste production, and ethical practices shape every piece. Join our journey to prove that style and sustainability go hand in hand.

Discover a world where fashion becomes a catalyst for change. Experience Kijani Ajabu: where African vibrance meets sustainable fashion.

Subliminal Collective: Music for Community

Welcome to Subliminal Collective, a creation born from the depths of passion and a vision to redefine the landscape of electronic music experiences. As the founder, I envisioned more than just events; I envisioned a collective—a community forged in the crucible of adversity, a space where beats intertwine with stories, and where creativity knows no bounds.

The Idea Behind Subliminal:

Subliminal Collective emerged during the challenging times of the COVID-19 pandemic, turning adversity into opportunity. It started as a series of illegal raves, a lifeline thrown into the void when the need for connection was paramount. The idea was simple yet profound—to have a donation based event to create a safe haven where techno pulses met the heartbeat of community, and where everyone can have the opportunity to experience a headlining club lineup. Know matter your financial situation, sexual gender, race or creed maybe. The donations fund these big name exclusive events.

Our Purpose:

At the heart of Subliminal is a commitment to fostering community, promoting artist development, and curating unforgettable experiences. It's not just about the beats; it's about creating a space where artists are nurtured, where sonic exchanges transcend language barriers, and where every event is a chapter in a collective story.

The Artists We Represent:

Subliminal Collective proudly represents a diverse roster of artists—seven unique voices echoing the sounds of Dark Hypnotic Groove and Hard Groove music. Each artist contributes to the tapestry of our sonic journey, bringing a distinct flavor that defines Subliminal's identity.

Hip Hop Saves Lives

Jacob "The Dutch New Yorker" is a passionate advocate for the Hip Hop Saves Lives organization owned by Chad Harper. Jacob serving as a partner and president of Hip Hop Saves Lives Europe, has worked tirelessly to help the organization reach a wider audience and make a greater impact in communities across the globe. Jacob's contributions include branding and marketing support, event organization, and the creation of innovative programs like the Barber Scholarship initiative and Free Haircuts program. His dedication and expertise have helped Hip Hop Saves Lives grow and evolve, making a real difference in the lives of young people around the world.

Book Your Branding, Marketing, and Event Solution Consultation Today!

Social Work

Here is some pictures of past projects

The Dutch New Yorker Free Haircuts

The Dutch New Yorker Free Haircuts started in 2017 in New York City giving free haircuts to kids helping build their self esteem and speaking to them about social issues they are dealing with. We are here to give these youth a positive outlet and a platform to speak their mind. There is no better place than in a barber chair. Since 2017 we have been able to travel to 18 Countries giving free haircuts to youth around the world and helping “shape up” our next generation.

If you would like to collaborate with this initiative either as a barber, Non Profit Organisation, School, or Community Outreach Program, Feel free to drop us an email :)

Don’t hesitate and contact us for any of your needs!

“Love what you do and never work a day in your life”

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